This is the reason why Duracell has been able to maintain its pricing policy successfully in the market. It has kept a marginal high-price for its products.Ĭonsumers have realised the advantage of having a quality product that lasts much longer and is ultimately cheaper to buy. The company has adopted a reasonable pricing policy for its products.

Currently, the market for disposable batteries is very competitive with rival companies offering its products at much lesser prices. Price in the Marketing Mix of Duracell :ĭuracell is a high-quality product that lasts for a much longer period than any of its rival products. Products are easily available at camera shops, electronic shops, grocery stores, shopping malls, discount stores, convenience stores, supermarkets and even on online shopping outlets. It has a diversified distribution network that includes exclusive, selective and inclusive distribution policies. It also has regional brands like Sunpower in South Korea, Daimon in Germany and Superpila in Italy.ĭuracell launched its products for the first time in India in the year 1995 and in China in year 1994. Some of the largest markets for its quality products are located in countries like Russia, China and India. Advanced technology and excellent services have been the mantra of this reputed brand and have helped it in spreading its network to nearly twenty countries. In the year 1964, Duracell was used for the first time as a brand name because of Durable Cell. It has also launched Power-Pix batteries that include NiOx technology and are designed for longer shelf life. Current brand innovations include new designs in both lithium and alkaline type of battery with prismatic shape instead of cylindrical. Two main brands of the battery are Ultra and CopperTop. Its product line includes lithium chemistry batteries and in the year 2013 it launched a new line titled Duracell Quantum. Speciality batteries are also manufactured by the company and include NiMH rechargeable batteries.

The company entered into an agreement in the year 2008 with Dane-Elec, a manufacturer of flash memory for producing USB flash drives, hard drives, and memory cards with brand mark and trademark colouring of Duracell. Batteries like AAAA size are used in penlights and pagers and J size in photographic strobe-flash-units and hospital devices and these are produced by Duracell along with variants of button batteries for hearing aids, watches and calculators. Presently it is the manufacturer of alkaline batteries in several common sizes including 9V, D, C, AA and AAA. Product in the Marketing Mix of Duracell :ĭuracell started its product portfolio with manufacturing of mercury batteries that were used in military equipment. Promotions in the Marketing Mix of Duracell :.Price in the Marketing Mix of Duracell :.Place in the Marketing Mix of Duracell :.Product in the Marketing Mix of Duracell :.

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